7 x 9″
Momentum
In physics, Momentum represents a force in motion, an energy in the making. It’s a dynamic that, once directed, can change an entire trajectory. But Momentum goes beyond science: it’s the starting point for something bigger. Momentum is a process that evolves over time. Momentum is both an intimate and collective experience.
Four sub-themes describe, compose and enrich the Momentum. It all begins with Genesis. It’s that moment of calm before everything is unleashed, a moment of origin where everything is stable. A new beginning where anything is possible. But where everything could lead to revolution. Stimulus is the trigger. It’s the stirring of the creative soul, the oscillation, the spark that inspires movement. Stimuli never come alone; the more of them there are, the greater the result. Epiphany is the euphoria, the Eureka moment, the tsunami that confidently ushers in the satisfaction of creation. The ensuing relief leads to the climax: Resonance. That moment when the result, having taken shape, opens up, is shared and disseminated, resonating with our loved ones and the world. These four sub-themes, along with the narrative, aim to guide you in your creative process.
This year, find your Momentum.
